Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
All content for PM vs PMM is the property of Arjun Kalburgi + Aditi Patel and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
Part 1: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito
PM vs PMM
25 minutes
1 year ago
Part 1: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito
Dive into the lively world of product management and marketing in this episode, where we untangle the secrets of team alignment. Join our all-star panel - James from Toronto, Ben in Vancouver, and Katherine (Kath) from Phoenix - as they share insights from their diverse experiences in Wrapbook.🔑 Highlights:Navigating remote work and its impact on team dynamics.Empowering engineering and design teams for innovative solutions.Building trust and communication in remote settings.Aligning diverse ...
PM vs PMM
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
