Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
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Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
Part 2: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito
PM vs PMM
30 minutes
1 year ago
Part 2: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito
Dive into the heart of innovation with this episode of "PM versus PMM," where we explore the game-changing approach to product development at Rapbook. Say goodbye to traditional sprints and hello to flexibility, creativity, and real human connections. James, Ben, and Katherine open the doors to a world where Kanban reigns, deadlines are adaptable, and team alignment goes beyond the boardroom. Discover how ditching the old playbook can lead to better products, happier teams, and a more dynamic...
PM vs PMM
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
