Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
All content for PM vs PMM is the property of Arjun Kalburgi + Aditi Patel and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
Part 2: Crafting Solutions with the Second Diamond
PM vs PMM
28 minutes
1 year ago
Part 2: Crafting Solutions with the Second Diamond
Dive into a delightful exploration of product management and marketing with us in this episode of the PM vs PMM podcast! From the magical world of manifesting success to the nitty-gritty of the Double Diamond design framework, we take you on a journey through the art and science of building the right thing for the right users.Whether you're curious about crafting solutions that resonate with users or intrigued by the future of social media, this episode is packed with insights, laughter, and ...
PM vs PMM
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
