Hosted by industry expert Greg Myers, Podcast Pointers dives deep into the strategies and tools needed to create a successful B2B podcast. With experience hosting the Leaders in Payments Podcast and founding Podcast609, Greg brings a wealth of knowledge to the table. In episode five, Greg discusses the relationship between podcasting and ROI. While some may struggle to quantify the returns of podcasting compared to direct marketing tactics, Greg emphasizes the importance of setting realistic ...
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Hosted by industry expert Greg Myers, Podcast Pointers dives deep into the strategies and tools needed to create a successful B2B podcast. With experience hosting the Leaders in Payments Podcast and founding Podcast609, Greg brings a wealth of knowledge to the table. In episode five, Greg discusses the relationship between podcasting and ROI. While some may struggle to quantify the returns of podcasting compared to direct marketing tactics, Greg emphasizes the importance of setting realistic ...
1st Key to Success in B2B Podcasting: Authenticity
Podcast Pointers
4 minutes
1 year ago
1st Key to Success in B2B Podcasting: Authenticity
Rule number one when it comes to successful podcasting: Always stick to content that’s true to your voice and your message. Keep it authentic to you. If it’s not something you would say off the record, don’t say it on the record. Nothing provides more of a clunky user experience that hearing someone trying to pull off a tone, cadence or (even worse) opinion that doesn’t seem genuine. And before you ask, yes you can tell. Your voice is your signature and it has a resonance that projects unfail...
Podcast Pointers
Hosted by industry expert Greg Myers, Podcast Pointers dives deep into the strategies and tools needed to create a successful B2B podcast. With experience hosting the Leaders in Payments Podcast and founding Podcast609, Greg brings a wealth of knowledge to the table. In episode five, Greg discusses the relationship between podcasting and ROI. While some may struggle to quantify the returns of podcasting compared to direct marketing tactics, Greg emphasizes the importance of setting realistic ...
