Laura McRae - Podcasting Strategist and Consultant
52 episodes
2 weeks ago
Are you really getting all the data you could from Apple and Spotify? Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking down what it really means to claim your podcast on both platforms, and why it matters for growth, engagement, and making smarter content decisions. I walk you through the steps to claim your podcast, what data you get once you do, and how to use it to improve your epis...
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Are you really getting all the data you could from Apple and Spotify? Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking down what it really means to claim your podcast on both platforms, and why it matters for growth, engagement, and making smarter content decisions. I walk you through the steps to claim your podcast, what data you get once you do, and how to use it to improve your epis...
47. Why your episode titles might be losing listeners
Podcast Strategy That Brings in Clients
10 minutes
4 months ago
47. Why your episode titles might be losing listeners
Have you ever wondered why some podcast episodes get clicked on while others get scrolled past? In this episode, I’m breaking down how to create episode titles that make your audience stop the scroll and press play. You’ll learn why short, clear titles always win over long and confusing ones, how to use numbers and power words to grab attention, and why questions so good. I also share why adding your guest’s name at the end (not the start!) can make all the difference. By the end of this e...
Podcast Strategy That Brings in Clients
Are you really getting all the data you could from Apple and Spotify? Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking down what it really means to claim your podcast on both platforms, and why it matters for growth, engagement, and making smarter content decisions. I walk you through the steps to claim your podcast, what data you get once you do, and how to use it to improve your epis...
