Laura McRae - Podcasting Strategist and Consultant
52 episodes
2 weeks ago
Are you really getting all the data you could from Apple and Spotify? Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking down what it really means to claim your podcast on both platforms, and why it matters for growth, engagement, and making smarter content decisions. I walk you through the steps to claim your podcast, what data you get once you do, and how to use it to improve your epis...
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Are you really getting all the data you could from Apple and Spotify? Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking down what it really means to claim your podcast on both platforms, and why it matters for growth, engagement, and making smarter content decisions. I walk you through the steps to claim your podcast, what data you get once you do, and how to use it to improve your epis...
48. Why your podcast should evolve with your business
Podcast Strategy That Brings in Clients
6 minutes
3 months ago
48. Why your podcast should evolve with your business
Have you ever felt like your podcast no longer fits the business you’ve built? In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised I need time to reflect, recharge and rethink how this podcast can truly support you, because lately, it hasn’t felt aligned with where my business is heading. You’ll hear what led to this decision, why I believe taking a break can be the best move, and how I...
Podcast Strategy That Brings in Clients
Are you really getting all the data you could from Apple and Spotify? Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking down what it really means to claim your podcast on both platforms, and why it matters for growth, engagement, and making smarter content decisions. I walk you through the steps to claim your podcast, what data you get once you do, and how to use it to improve your epis...