Laura McRae - Podcasting Strategist and Consultant
60 episodes
5 days ago
What if your podcast could do more than just fill a content gap? If you’ve got a business podcast and you’re staring down another year of recording without a clear plan, this episode is for you. I walk you through how to make sure your podcast supports your business goals, not just fills space on your to-do list. You’ll learn how to plan your content around your offers, your calendar, and what your audience needs from you. I’ll also walk you through how I use content pillars and a simpl...
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What if your podcast could do more than just fill a content gap? If you’ve got a business podcast and you’re staring down another year of recording without a clear plan, this episode is for you. I walk you through how to make sure your podcast supports your business goals, not just fills space on your to-do list. You’ll learn how to plan your content around your offers, your calendar, and what your audience needs from you. I’ll also walk you through how I use content pillars and a simpl...
Are you sick of being told to be everywhere online all the time? What if your podcast could quietly bring in leads without constant content creation? In this episode, I'm joined by SEO and evergreen blog strategist Anita Dykstra. We chat about how to turn your podcast episodes into blog posts that get seen, shared and bring people to your website. Anita shares why blogging is still one of the most powerful visibility tools, even with all the new AI platforms around. She gives loads of tip...
Podcast Strategy That Brings in Clients
What if your podcast could do more than just fill a content gap? If you’ve got a business podcast and you’re staring down another year of recording without a clear plan, this episode is for you. I walk you through how to make sure your podcast supports your business goals, not just fills space on your to-do list. You’ll learn how to plan your content around your offers, your calendar, and what your audience needs from you. I’ll also walk you through how I use content pillars and a simpl...
