In this episode of PodSpot, Jon Pittham, director and founder of HubSpot consultancy agency, Karman Digital, speaks with industry expert and consultant, Nick Goring about the evolutionary journey of both Karman Digital and HubSpot over the past five years.  They discuss the shift from HubSpot being perceived primarily as a marketing tool to becoming an all-encompassing business platform. Nick highlights the importance of understanding HubSpot's true capabilities and the need for business leaders to grasp the potential of integrating HubSpot with other platforms.  The conversation also explores the future of AI in enhancing customer relationships and how both Karman Digital and HubSpot are poised to adapt to these technological advancements. The episode underscores the importance of trust, client engagement and continuous questioning in leveraging HubSpot's full suite of services.   Key Discussion Points: 01:37 - The Evolution of HubSpot 09:00 - Karman Digital's Transformation 13:51 - The Role of Technology in Business 24:34 - AI and the Future of Business 30:50 - HubSpot's Brand and Trust 36:06 - Insights and Future Perspectives   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts