In the latest episode of SpotLight, a show that dives deep into the archives of PodSpot, we look back and answer the question: how a successful  campaign be ensured? We'll be hearing from Managing Director at Karman Digital, Jon Pittham, Head of Digital, Matt Wood and Claire Rowling, as we define a campaign and find out what a successful planning stage looks like. We'll also learn about the power of the HubSpot campaign tool, the importance of accurate reporting and much more.