What is it like to be an entrepreneur fighting against a giant industry? Will initiatives that simply makes work in the commercial world? How do you hone-in on customer pain points and understand user habits to create a new company?  In this episode of Point of View, host Gil Rosen interviews Adi Shemesh, a tech entrepreneur who went through a  fascinating journey of creating a new venture and offers a truly compelling perspective on all these “genesis dimensions”. Join Gil and Adi as they tackle the tough questions about technology offers us the tools to shift consumer paradigms.