Cross-sector innovation is happening more quickly than ever today. In addition to creative thinking skills, business leaders of the future will need to develop the ability to think fast, stay adaptable and roll with the punches as they come. In this episode, Gil sits down with Elav Horwitz, the Senior Vice President of global innovation and creative partnerships at McCann Worldgroup. In her role, Elav is constantly developing new methods and processes to create meaningful consumer experiences based on strong relationships with tech partners and startups. During the episode, she explains how she brings value to McCann and the companies she works with in her current role. She also explores the process of digital transformation, and the need for constant innovation and evolution in the business world. Although there will never be an equal replacement for human storytelling and creativity, Elav explains how new innovations will continue to augment our ability to create and support us in our journey towards better customer experiences in the future.