In today’s world, we’re all constantly being bombarded with endless information, messages, and advertisements. Most of us are forced to make hundreds of decisions each day without having the time to consider all of the options available, which often feels impossible. In this episode, Gil sits down with psychologist, writer, keynote speaker and consultant Liraz Margarlit to discuss the practice of behavioral design as a means of influencing people’s everyday behaviors by analyzing their decision-making patterns. During the episode, Gil and Liraz discuss cognitive bias, the illusion of free will and what it means to be a psychologist of the internet. Liraz shares her perspective on how organizations and government agencies can use behavioral design to their advantage to persuade and influence consumers.