Like many business areas today, the fashion industry is at a turning point. As the climate crisis looms, consumers are in search of more efficient, environmentally-friendly alternatives to traditional clothing companies, while more industry leaders are helping to usher in a new way of looking at the world of fashion. In this episode, Gil sits down with Adi Shemesh, the founder and former CEO of Trench, a tech startup helping to revolutionize the fashion industry. Adi shares how she combined her love of fashion with her experience as an economist at the central Bank of Israel to formulate the concept behind Trench. With her unique combination of expertise in fashion, finance and tech, Adi has a unique perspective to share about the way we consume clothing and the future of the industry. She offers some fascinating insights about the world of fashion and the rapidly evolving digital universe, and how companies can ensure they’re consistently providing value to consumers.