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Points of Growth
Yango Ads
12 episodes
2 weeks ago
A podcast about the AdTech industry and its controversies, tools, and trends. Here, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way. (Maybe. We’ll see.) Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally. Powered by Yango Ads. Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads
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Marketing
Business
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All content for Points of Growth is the property of Yango Ads and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast about the AdTech industry and its controversies, tools, and trends. Here, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way. (Maybe. We’ll see.) Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally. Powered by Yango Ads. Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads
Show more...
Marketing
Business
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KPIs — do we still care?
Points of Growth
31 minutes
5 months ago
KPIs — do we still care?

How do we define a successful campaign in 2025? What are the new metrics to pay attention to? And, finally, should we really care about KPIs that much?


Our speakers:

Madeleine Chill Gabay, Content Lead at Yango Ads

Sebastian Loaiza, Senior Growth Manager at Yango Ads


Our host: Neha Dawar, Business Development Manager at Yango Ads


Discover Yango Ads Space — our solution to boost your ecommerce growth with pay-per-result ads: https://tinyurl.com/yango-ads-space

Points of Growth
A podcast about the AdTech industry and its controversies, tools, and trends. Here, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way. (Maybe. We’ll see.) Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally. Powered by Yango Ads. Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads