In this episode of Political by Design, Leslie Clarke is joined by Labour councillor and former journalist Sebastian Salek to unpack Labour’s and Prime Minister Keir Starmer's struggle to turn its message of “change” into a convincing governing brand.
From the challenge of communicating achievements to voters, to the underestimated role of simple, positive language, we explore why political branding is make-or-break in 2025.
The conversation covers how Labour can reset its narrative, what the deputy leadership race really signals, and why storytelling matters as much as policy.
Follow Sebastian on Twitter: @SebastianSalek