This week on Power House, Diego sits down with Kristen Seifert, President of Finance of America, for a candid and forward-looking conversation about the evolution of reverse mortgages and the growing role home equity plays in retirement planning. Kristen breaks down why reverse mortgages still face widespread misconceptions, how Finance of America is investing in education to change the narrative, and why partnerships and proprietary products are shaping the next chapter of the industry. She also opens up about her personal leadership journey, the importance of mission alignment, and what it means to navigate mergers and acquisitions while scaling responsibly. From growth strategy to women’s leadership, from product innovation to industry perception, this episode offers an inside look at the forces redefining reverse lending—and how Finance of America plans to lead the way. Here's a glimpse of what you'll learn: Why mission alignment unlocks innovation and long-term growth How mergers and acquisitions support Finance of America’s market strategy Why education remains the strongest tool for combating reverse-mortgage misconceptions The role home equity plays as a retirement-planning pillar How strategic partnerships expand capabilities and reach Kristen’s perspective on women in leadership and developing future talent Why personal development fuels professional momentum How reverse mortgages should be integrated into traditional mortgage conversations The rising importance of proprietary products in a competitive landscape Why expanding the market is essential for the future of reverse lending