How do we move from a system that treats disease to a system that cares for individuals? Dr. Anthony Yanni, Senior Vice President and Global Head of Patient Centricity at Astellas Pharma Inc, has spent his career shaping patient-centricity—and in this episode, he shares a framework for embedding it into drug development, clinical trials, and healthcare delivery. We cover:- Building a patient-focused culture—why real patient centricity is an active process, not a slogan- Bridging the gap between research and real-world care—ensuring patient input guides drug development from the start- Mental health & neuropsychiatry trials—why patient voices must be front and center in an area long overlooked- Patient burden & clinical trials—how early engagement can improve recruitment and retention- Trust in pharma—why patient relationships must be built on transparency, collaboration, and listening first Dr. Yanni also shares insights from his new book, A Bandana and a Bluebird: The Path to a Patient-Centric Healthcare System.