Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
Jay Ehret
95 episodes
9 months ago
Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
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Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
Brand Communication: How to Explain Your Business with Lee Lefever of Common Craft - Episode 97
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
35 minutes
11 years ago
Brand Communication: How to Explain Your Business with Lee Lefever of Common Craft - Episode 97
This episode is about better brand communication. Do you feel like customers have a difficult time "getting it" about your business? Then you may have an explanation problem.
Lee Lefever is the voice behind all the Common Craft videos that changed how we explain things on the internet. His videos have had more than 50 million views. Lee is also the author of The Art of Explanation and he joins host Jay Ehret to discuss how to craft a better explanation for your business.
Topics Discussed:
What a good explanation is.
What you should be communicating about your business.
The curse of knowledge and how it hinders your brand.
The formula for a good explanation.
Is creativity necessary?
How Common Craft got started.
Are those Lee's hands in the videos?
Get complete show notes on The Marketing Spot blog at:
http://themarketingspot.com/2014/03/how-to-explain-your-business.html
**Please review and rate this podcast in iTunes**https://itunes.apple.com/us/podcast/power-to-small-business-branding/id272405020?mt=2
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
