Would you like to know the three most important steps to improving your business? Sorry, but you won't find them in this episode. What you will do, however, is start to examine your beliefs, and the desires and beliefs of your customers. Perhaps you will begin to adopt a new way of thinking that will lead you to develop your own A-B-C's of how to be a better business. In this episode of Power to the Small Business, Tom Asacker, author of The Business of Belief, joins host Jay Ehret to discuss what drives your customers' actions. But also, and maybe more importantly, your own actions and how they are guided by your belief in your business. Guest: Tom Asacker, author of The Business of BeliefHost: Jay Ehret, Dean of Marketing Know-How at TheMarketingSpot.com Topics Discussed What drives customer actions? How do you know what your customer really wants? Should you try to be a leader in your industry? Why aren't you the business you think you could be? For complete links, see the podcast website: Belief in Your Business