Episode 88 - Counterintuitive Marketing

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Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market

Jay Ehret

95 episodes

9 months ago

Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses

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Episode 88 - Counterintuitive Marketing

Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market

26 minutes

12 years ago

Episode 88 - Counterintuitive Marketing

Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from the hip? Hold on there, cowboy! Topics Discussed Neuromarketing Consumer behavior Decoy products Paradox of choice Elevator pricing and anchor pricing Emotional vs. rational marketing For complete show notes and links, see: Counterintuitive Marketing: When not to trust your gut.