Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
Jay Ehret
95 episodes
9 months ago
Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
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Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
27 minutes
11 years ago
Episode 92 - A Radical Approach to Marketing
Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward?
TOPICS DISCUSSED:
A Radical Approach to Marketing
The Role of Marketers Today
Hacking and Doing Things Differently
The Unimportance of Brands
The Ineffectiveness of Advertising
See complete show notes and links on the website:www.PowerToTheSmallBusiness.com
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
