Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
Jay Ehret
95 episodes
9 months ago
Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
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Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
25 minutes
11 years ago
Episode 93 - What Great Brands Do
According to Denise Lee Yohn, there are seven principles, seven things, that a selective group of businesses do to make themselves a great brand. She lays out those seven principles in her new book: What Great Brands Do.
Denise joins Jay Ehret to talk about her new book and those seven principles. They also discuss if it's possible for an existing business to shift gears and become a great brand.
TOPICS DISCUSSED:
Brand influence in business strategy
What is a brand?
The role of marketing and advertising in shaping brand perception
How to operationalize a brand.
For complete show notes and links see the podcast website: What Great Brands Do
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market
Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
