The Tariff Crisis: PPC Survival Tips and Advice from Top Experts

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PPC Town Hall

Frederick Vallaeys

129 episodes

2 weeks ago

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.

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The Tariff Crisis: PPC Survival Tips and Advice from Top Experts | PPC TH 110

PPC Town Hall

46 minutes 7 seconds

7 months ago

The Tariff Crisis: PPC Survival Tips and Advice from Top Experts | PPC TH 110

Video version: https://youtu.be/ggbpS5rLIzE

The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and Casey Gill (Web Savvy) about the ripple effects of tariffs on Google Ads, Meta, Microsoft, and Amazon.From shrinking margins to campaign testing strategies and cross-border messaging, this episode is packed with tactical advice you can apply right now. Whether you're managing a $10K or $100K ad budget, these insights will help you survive and thrive during uncertain times.Follow Casey: https://www.linkedin.com/in/caseywebbgill/Follow Duane: https://www.linkedin.com/in/duanebrown/Follow Navah: https://www.linkedin.com/in/navahhopkins► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall00:00 – Introduction and Overview02:25 – Global PPC realities: agency check-in06:45 – Spend shifts across channels08:05 – Client expectations vs economic reality12:40 – Conversations with clients about changing margins and shifting strategies17:35 – Tools marketers should focus on right now24:25 – Advice to U.S. marketers doing international business34:20 – AI's influence on how marketing dollars are spent or how innovation happens post-tariffs37:55 – “go-do” recommendations for marketers right now43:35 – Final advice and closing