Yousaf Yunes discusses the critical importance of understanding client sales and the competitive landscape in freelance services. He emphasizes the need for quality over cost when hiring freelancers, particularly in managing PPC campaigns. The discussion delves into diagnosing common issues with ad campaigns and conversions, highlighting the difference between consulting and agency services. Yousaf advocates for a retainer model as the most effective way to scale a business, especially in competitive industries like restaurants. takeaways If you don't care about your client sales, someone else will. Sorting by the lowest bidder often leads to poor results. Insanity is doing the same thing repeatedly and expecting different results. Many freelancers lack the necessary skills for effective PPC management. Micro conversions are not the same as actual sales conversions. Consultations alone won't scale your business effectively. Quality agencies are essential for understanding and optimizing campaigns. You need to be responsible for your ad buys and conversions. A retainer model is crucial for business growth. Investing in quality services pays off in the long run. Sound Bites "How are your client sales?" "Your CRM is not linked." "You're paying for misfires, man." Chapters 00:00 Client Sales: The Foundation of Success 02:04 Understanding PPC Audits and Campaign Management 04:10 The Importance of Quality Over Cost in Freelancing 06:19Diagnosing Marketing Problems: A Deeper Look 08:37 Consultation vs. Retainer: The Key to Scaling Business   keywords: client sales, freelance services, PPC audits, Google ads, restaurant marketing, conversion optimization, consulting, agency services, business scaling, Upwork