PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.
Key Takeaways:
- Balancing human and artificial intelligence in PR
- Creating new workflows with AI
- Where AI writing comes short
Episode Timeline:
0:00Introduction to Intelligent Relations and Tim Gray
2:48The Role of AI in PR at Intelligent Relations
4:45 How we've rapidly changed our views of ChatGPT
5:59Creating a new workflow around AI
6:45The client experience at Intelligent Relations
7:45How Preston creates AI pitches
10:30How AI affects junior-level PR people
11:30How has Intelligent Relations changed over 7 months?
12:22Balancing human and artificial intelligence
14:00Where AI writing falls short
16:00How to make a story stick
17:45How to get Tod to read your pitch
17:41Tim's thought leadership philosophy
This episode’s guest:
Your host: Tod Perry
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Hosted on Acast. See acast.com/privacy for more information.