PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.
Key Takeaways:
- Lindsey's transition from beauty editing to healthcare marketing
- An introduction to ICHRA
- Consumer-focused marketing strategies
Episode Timeline:
1:00 Lindsey's former career as a beauty editor
4:00 Transitioning from beauty to healthcare marketing
8:00 Understanding ICHRA and SureCo
9:20 The role of AI in marketing
10:45 Troubles with AI
12:30 Navigating healthcare terminology
15:30 Common mistakes in healthcare marketing
17:45 Positive things to look for in healthcare
20:45 ICRA gives consumers more choices
23:20 Lindsey's spice thought leadership philosophy
This episode’s guest:
· Lindsey Unterberger on LinkedIn
· Lindsey Unterberger on Instagram
· SureCo's newsletter (talk ICRA to me)
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Hosted on Acast. See acast.com/privacy for more information.