PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
45 episodes
1 month ago
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers members and their agency teams discussing recent research, reflecting on the ethical use of AI, and examining upcoming themes in our 2025 Global Communication Report.
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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers members and their agency teams discussing recent research, reflecting on the ethical use of AI, and examining upcoming themes in our 2025 Global Communication Report.
Inside Hollywood PR: A Conversation with Simon Halls
PR Future, the USC Center for Public Relations Podcast
43 minutes 14 seconds
1 month ago
Inside Hollywood PR: A Conversation with Simon Halls
In this special audio-only bonus episode, Fred Cook sits down with entertainment PR legend Simon Halls — USC alum, co-founder of Apex Public Relations, and the strategist behind some of Hollywood’s most iconic careers and Oscar campaigns. From launching the first McDonald’s in Russia, to representing stars like George Clooney and Gwenyth Paltrow, to navigating today's polarized and fast-moving media environment, Simon shares candid reflections on craft, relationships, career longevity, and the future of entertainment PR.
For students, young professionals, and industry insiders, this episode offers a masterclass in how the business has changed, and what it takes to thrive in it now.
PR Future, the USC Center for Public Relations Podcast
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers members and their agency teams discussing recent research, reflecting on the ethical use of AI, and examining upcoming themes in our 2025 Global Communication Report.
