PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
45 episodes
1 month ago
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers members and their agency teams discussing recent research, reflecting on the ethical use of AI, and examining upcoming themes in our 2025 Global Communication Report.
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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers members and their agency teams discussing recent research, reflecting on the ethical use of AI, and examining upcoming themes in our 2025 Global Communication Report.
Interviewing AI About The Future of PR: A Conversation with Rupert
PR Future, the USC Center for Public Relations Podcast
22 minutes 28 seconds
1 month ago
Interviewing AI About The Future of PR: A Conversation with Rupert
As AI continues reshaping communications, this episode marks a first for PR Future: an in-depth interview with someone who has never worked a day in public relations, because he isn’t human. Fred Cook sits down with Rupert, an AI persona created by USC Annenberg students via ChatGPT, to explore how artificial intelligence is changing PR, the job market, crisis communications, content discovery, and the skills young professionals need to thrive.
Through questions from Fred and student guests, Rupert offers insights on AI literacy, ethical concerns, GEO (Generative Engineered Optimization), and how PR leaders can shape the information ecosystem AI learns from.
PR Future, the USC Center for Public Relations Podcast
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers members and their agency teams discussing recent research, reflecting on the ethical use of AI, and examining upcoming themes in our 2025 Global Communication Report.
