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If you’ve ever wondered how someone can go from a turbulent childhood and two years of formal schooling to leading some of the most iconic beauty and wellness brands in the world, meet Tracey Woodward, the woman who proves that instinct, grit and a love of people will take you further than any qualification ever could.
In this episode of PR LIKE A BOSS!, Tracey joins me for a conversation that’s equal parts wisdom, warmth and “OMG, I needed to hear that today.”
Tracey shares how beauty counters became her escape route, how listening shaped her leadership and why she believes failure isn’t something to fear but to run toward.
She also drops powerful truths on the state of beauty and PR today:
From performative wellness to forgotten customers, from brands chasing virality to founders losing the human touch, she reminds us all that connection is the real currency, not content.
Whether she’s calling out unrealistic standards, championing community, or revealing how she spots a brand with true “it factor,” Tracey’s message is clear:
You don’t need to be perfect, you just need to be real, intentional and unafraid to learn.
It’s honest. It’s uplifting. It’s the kind of conversation that makes you want to rethink your goals, rewrite your PR strategy and maybe check your gut more than your IG feed.
Brands, Experts & Industry Mentors Mentioned: Urban Retreat | Aromatherapy Associates | Clinique | Dr. Levy Switzerland | M&S | Space NK | Legology | James Read Tan | Charlotte Tilbury | Liz Earle | Aveda (Horst Rechelbacher) | Bliss (Marcia Kilgore) | Caroline Hirons | Estée Lauder | Deepak Chopra | Hilary Dart | Caroline Neville | Daniela Rinaudi | Susannah Taylor | Shelley Smythe
Click play to listen now.
Patz x
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