32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy

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PR Made Simple

Pippa Goulden

51 episodes

1 week ago

Welcome to 2026! Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into: Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnin...

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Marketing

Business,

Entrepreneurship

32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy

PR Made Simple

21 minutes

6 months ago

32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money. Takeaways Not all awards are created equally; do your research.Look for credible judging panels and past winners' experiences.Awards can provide third-party validation and recognition.Utilize award wins in your marketing strategy.Nominations can be just a...