Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is  Head of Digital Marketing at Autodesk - a company we are all familiar  with because of products like Autocad (that is just one of the hundreds  of its brands of course)…Siara herself has been a marketer for close to  two decades, and has done it all, from above the line to below the line  and now digital marketing. We’re excited to be speaking with a  practitioner to get a different perspective on martech and the  challenges that come with digital transformation. Here are my choice  takeaways from the show!