Send us a text Many marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy. The episode begins with a breakdown of what deep research mode actually does. It helps teams work through complex questions, identif...
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Send us a text Many marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy. The episode begins with a breakdown of what deep research mode actually does. It helps teams work through complex questions, identif...
35: Zero-click Marketing: Mastering Content Marketing in a Post-click Landscape
Practical Rebels
29 minutes
10 months ago
35: Zero-click Marketing: Mastering Content Marketing in a Post-click Landscape
Send us a text Zero click marketing is here to stay 🙅 Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website. Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single click. This is because people are getting the answers to their questions in the overview secti...
Practical Rebels
Send us a text Many marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy. The episode begins with a breakdown of what deep research mode actually does. It helps teams work through complex questions, identif...
