VP of Marketing at Customertimes, Rafael Moiseev, sits down with Vice President of Business Transformation, Mitchell Jerine, to explore the parallels between Netflix's subscription model and the manufacturing industry. They explore how manufacturers can create recurring revenue streams to boost their bottom lines. From Rolls-Royce's service-based engine maintenance to leveraging IoT and data analytics, Mitchell breaks down what manufacturers can do to shift from transactional to relationship-driven approaches.