Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner. Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or shame, plus practical journal prompts to help you assess whether your services, fees, and business activities are truly worth it for you. Whether you're just starting your practice or feeling stuck with a full diary but struggling financially, this episode will help you create a thriving practice that serves your clients while honouring your time, freedom, and financial goals. Learn how niching increases perceived value, why your messaging matters more than you think, and how to build a practice that actually works for your life. Links: Website: https://brooklynstorme.com Etsy Store: https://thehappypractice.etsy.com Facebook: https://www.facebook.com/brooklynstormephd/ Wellness Check: https://brooklynstorme.com/wellness-check Chapter Markers 00:00 - Welcome & Introduction to Worth and Value00:41 - Introducing Practice Momentum Program01:34 - Why This Episode Matters for Your Practice02:00 - Eye-Opening Course Experience: Different Money Mindsets04:00 - Common Money Challenges Women Practitioners Face06:22 - The Undercharging Trap and Client Projection09:00 - Understanding Worth vs Value: The Key Difference11:16 - Value is About Your Client's Perception14:12 - Why Niching Increases Perceived Value16:04 - Real Examples: What Clients Actually Value18:27 - The Freebie Test: Learning What Resonates22:28 - Worth is About You: Is It Worth Your Time?26:57 - What Creates High Value for Clients32:32 - Niching and Specialisation Increase Value38:46 - Journal Prompts for Discovering Client Value42:12 - Using Client Feedback to Improve Value50:25 - Assessing Worth: What Matters to You1:01:24 - The Worth Filter: Is It Worth It for You?1:06:25 - Fee Setting Through the Worth Lens1:13:35 - Worth It to Show Up: Time and Energy Investment1:23:18 - Gender Differences in Approaching Business Money1:28:39 - The Swan Message: Acting from Your Worth1:34:58 - Fear Comes from Love: A Powerful Reframe1:37:12 - Wrap Up and Business Consultation Offer Show Notes Key Topics Discussed: The critical difference between worth (what's important to you) and value (what's important to your clients) Why women practitioners commonly undercharge and the real cost to their lifestyle How money mindset and personal money stories get projected onto clients Understanding that value is subjective and determined by client perception, not your qualifications Why niching dramatically increases perceived value and attracts ideal clients faster The importance of understanding what your specific audience sees as valuable How to test messaging and offers to see what resonates with your audience Journal prompts to assess client value and personal worth in your practice The worth filter: evaluating whether business activities are worth your time and energy Fee setting strategies that honour both client value and your worth Gender differences in approaching business finances and pricing Tracking numbers and metrics to make informed business decisions The swan totem message: acting from your worth rather than fear Reframing fear as coming from self-love Resources Mentioned: Practice Momentum - Brooklyn's signature program for private practice success Business Strategy Consultation - 15-minute consult available Facebook Business Page Experiment - Testing freebies and messaging Animal Totem Oracle Cards - Swan symbolism and worth Action