How do Google Ads and SEO actually work together to grow your private practice? What needs to be in place before you start spending money on ads? How can you turn more clicks into real clients, without wasting your marketing budget?
In this podcast episode, Brandon Shurn speaks about how to make Google Ads work for your practice with John Sanders. 



Podcast Sponsor: Headway







I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week.
Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices. Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on. They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.
Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.
Curious how Headway can work for you? 
Meet John Sanders



John Sanders is the founder of RevKey, a digital marketing agency that helps private practice owners attract more clients through smart, data-driven Google Ads strategies. With years of experience in SEO, paid advertising, and practice growth, John specializes in turning clicks into real client connections. His practical, no-fluff approach helps therapists make the most of their marketing budgets by building strong systems that convert leads into lasting client relationships.
Visit RevKey and connect on Facebook, Instagram, and LinkedIn.




In This Podcast






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Google Ads and SEO

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What to get right before using Google Ads

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Google Ads best practices

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Final takeaways for listeners 


Google Ads and SEO
Your practice marketing efforts often benefit most from a diverse strategy, one that includes digital marketing, keyword-optimized websites, and networking with the people and businesses in your community. 
Real-life social networking and digital marketing are not meant to replace each other, but they provide additional support to your overall marketing efforts. Making use of both means that you are covering all your bases appropriately.
When it comes to Google Ads and SEO, there is some overlap. Google Ads helps boost your business in search pages, and SEO helps Google and prospective clients to find you more easily with keyword searches. 

A lot of the things that you’re doing for SEO will also help your paid ads, and vice versa. (John Sanders)

What to get right before using Google Ads
Before you start with Google Ads, these are the essentials that you should have in place: 
1 – A good, SEO-ready website