Are you afraid that niching down will drive clients away? What if, instead, it brings the right clients straight to your door? And how can clarity about your purpose be the key to sustainable growth?
In this podcast episode, Brandon Shurn speaks about why niching is important and positions your practice for success with Dr. Christen Mullane. 



Podcast Sponsor: Headway







I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week.
Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices. Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on. They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.
Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.
Curious how Headway can work for you? 
Meet Dr. Christen Mullane



Dr. Christen Mullane, Ph.D., is a clinical psychologist, certified meditation teacher, and the founder of Ginkgo Leaf Health Services. She specializes in trauma-informed therapy for individuals navigating the emotional toll of medical events—offering compassionate support to patients, caregivers, and healthcare professionals alike. With a practice grounded in empathy and evidence-based techniques, Dr. Mullane helps people reclaim safety, trust, and joy after medical stress and trauma.
She earned her Ph.D. in clinical psychology from the University of Tennessee and has been practicing since 2012, bringing deep expertise in health psychology and medical trauma treatment. Her work through Ginkgo Leaf blends mindfulness, cognitive-behavioral therapies (for insomnia and chronic pain), and trauma-focused interventions like Cognitive Processing Therapy and Prolonged Exposure. Her unique programs—such as the RISE group—offer healing through resilience-building, mindful coping, and intentional support.
Visit Ginko Leaf Health Services and connect on Facebook and LinkedIn.




In This Podcast






* A practice focused on medical trauma 
* Expanding the practice into a group 
* Don’t be afraid to niche 
* Expanding the practice 
* Christen’s key takeaway 

A practice focused on medical trauma 
Dr. Christen Mullane’s practice Ginkgo Leaf Health offers general therapy but specializes and niches in caring for patients and clients who have experienced medical trauma. 

A lot of where we have decided to specifically niche is for people who have been through adverse medical events directly, or who are caring for [other] people through them. (Dr. Christen Mullane) 

The niche of working with clients who have experienced medical trauma and adverse events is at the heart of their practice.