Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
All content for Predictable B2B Growth is the property of Javier Lozano, Jr. - Chief Marketing Officer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time
Predictable B2B Growth
11 minutes
1 year ago
How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time
In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market. Patience and a structured content strategy are key to success in building FM business value through content marketing.
Predictable B2B Growth
Send us a text Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importan...
