In this episode we get into the best strategies to create a client journey for your contracting business with Brittany Churchill, COO of Kyber Digital. Brittany is a brand specialist and systems expert (plus Dinosaur nerd š ) that walks through what a client journey is and how it will help you separate your company from your competitors plus help you provide excellent customer experience.
Brittany covers all the touch points in your businessās marketing and branding that must happen to bring in the right customers. There are so many ways your business can be found online, so the importance of branding and messaging across all platforms, channels, and branding assets are important to make sure they send the right feeling plus the right messaging to your customer.
We get into the importance of the customer experience while the job or estimate is being completed. Brittany touches on strategies around how you can properly set expectations for the customer, create an environment during the inspection or job that shows trust, and make the customer feel great during the whole process. We also go into why the follow up with a customer should be just as genuine in order to get reviews and referrals from customers.
Brittany Churchill, COO of Kyber Digital
Website: https://www.kyberdigital.com/
Facebook: https://www.facebook.com/kyberdigital
Instagram: https://www.instagram.com/kyberdigital/
Twitter: https://twitter.com/kyberdigital
LinkedIn: https://www.linkedin.com/company/kyberdigital/mycompany/
YouTube Channel: https://www.youtube.com/kyberdigital
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