Botswana to Berlin: PRESENT Podcast 002 with Adam Barnard & Hugo Hoppmann

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PRESENT Podcast

Hugo Hoppmann

3 episodes

1 week ago

Welcome to the PRESENT Podcast, where I talk with the most courageous makers and creators from all over the world to find out about their creative journey, how they do it all, and how they tackle their favorite unrealized projects.

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Design

Arts

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Botswana to Berlin: PRESENT Podcast 002 with Adam Barnard & Hugo Hoppmann

PRESENT Podcast

1 hour 49 minutes 10 seconds

11 months ago

Botswana to Berlin: PRESENT Podcast 002 with Adam Barnard & Hugo Hoppmann

This is the second episode of the PRESENT Podcast, where I talk with the most courageous makers and creators from all over the world to find out more about their creative journey, how they do it all, and how they tackle their favorite unrealized projects. In this episode, I sit down with my friend Adam Barnard, founder of Otto Resource, to explore his fascinating journey. We discuss his free-spirited upbringing in Botswana, his early passion for skateboarding, and the profound influence of the Tony Hawk’s Underground video game on his life. The conversation traces Adam’s career transitions, including his move to Berlin, his internship with Norse Projects in Copenhagen, and his editorial roles at Hypebeast and Highsnobiety, which ultimately led to his shift into product consultancy. Adam shares the story behind Otto Resource, a digital design archive born from his passion for research and his mission to combat gatekeeping in the fashion industry. We talk about the importance of making learning enjoyable, Adam’s vision of Otto as the Wikipedia of Product Design, and how we are both aspiring to build platforms that inspire and empower the next generation of creatives. Chapters: 00:00 Introduction 00:49 Adam Barnard's Upbringing and Journey 02:57 Cultural Influences and Skateboarding 07:53 The Impact of Tony Hawk's Underground 16:41 Challenges and Realities of the Creative Industry 24:17 Moving to Berlin and Career Beginnings 32:28 Working at Norse Projects and Hypebeast 53:13 Implementing Ambitious Ideas into Physical Products 53:21 Creating a Mechanism for Designers at Hypebeast and Highsnobiety 55:32 Consulting Brands with Extensive Research 58:43 Birth of Otto Resource 01:00:49 Transitioning Otto to a Public-Facing Platform 01:06:31 Challenges and Ambitions of Otto Resource 01:16:53 Balancing Work and Personal Well-being 01:38:46 Favorite Unrealized Projects and Inspiration Links: https://www.ottoresource.com https://www.instagram.com/ottoresource Hugo and PRESENT: https://www.instagram.com/present_xx https://www.present.zone https://www.instagram.com/hugohoppmann https://www.hugohoppmann.com https://hugohoppmann.substack.com YouTube:

https://www.youtube.com/watch?v=c9UpcoPgjqc