In this episode of Press Start Mzansi, we sit down with Albi Modise, Senior Executive Manager for Communication and Marketing at the Gautrain Management Agency. With more than two decades of experience across journalism, media, and government communication, Albi has shaped some of South Africa’s most important public narratives.
From his early days in radio and journalism to his current work leading communication strategy for one of Africa’s most recognised mobility brands, Albi shares insights into how storytelling, branding, and innovation come together in the digital age.
Hosted by Bandile Phuthuma and Kieran Reid, this conversation explores how mobility connects to creativity, how communication can inspire trust and imagination, and why platforms like gaming are becoming vital to youth engagement and brand storytelling.
What we cover in this episode
• Albi’s journey from radio and journalism into communication and leadership
• The art of storytelling and its link to identity and innovation
• How Gautrain positions itself as a mobility brand, not just a transport service
• The role of creativity, gaming, and digital storytelling in connecting with younger audiences
• The evolving landscape of communication and leadership in South Africa
• Lessons from two decades of public service and strategic storytelling
• The importance of building trust, inclusion, and cultural relevance in modern branding
• Albi’s advice to young communicators and creatives finding their voice
Guest
Albi Modise is the Senior Executive Manager for Communication and Marketing at the Gautrain Management Agency (GMA). He previously served as Chief Director of Communication and Spokesperson for the Department of Forestry, Fisheries and the Environment, and has held leadership roles in media, academia, and government.
A Rhodes University Journalism graduate, Albi’s career spans writing, broadcasting, brand management, and public policy. He has lectured at Tshwane University of Technology and completed leadership programmes at Wits University and GIBS. His work reflects a lifelong commitment to creative communication, innovation, and storytelling as tools for connection and progress.
Credits
Hosted by: Bandile Phuthuma (ITTHYNK Gaming)
Co-host: Kieran Reid (Two Name Games)
Guest: Albi Modise (Senior Executive Manager: Communication and Marketing, Gautrain Management Agency)
Marketing: Jessica Jardim, Ashley Tanton, Padi Falas-Maifala, Mpho Tlokotsi
Press Start Mzansi is the podcast where innovation, creativity, and play come together to explore the people and ideas shaping Africa’s digital future.
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