Part 1. An introduction to the strategy and tactics of smart pricing.

Double Your Price: The Strategy and Tactics of Smart Pricing - Winner of The Sales & Marketing Book 2024, Business Book Awards.

This excerpt highlights the importance of strategic pricing for business growth and its impact on factors such as innovation, employee motivation, and customer value. The author, David Falzani, challenges the traditional cost-plus pricing method and introduces value-based pricing, emphasizing the critical role of price in a business's success. The excerpt also explores cognitive biases that often lead to under-pricing, demonstrating how to overcome these obstacles and utilise smart pricing strategies.

https://www.amazon.com/Double-Your-Price-Strategy-Tactics/dp/1292426349/

https://www.amazon.co.uk/Double-Your-Price-Strategy-Tactics/dp/1292426349/

Audio provided by NotebookLM AI.