If you’ve ever felt like you’re constantly chasing clients, posting endlessly on social media, or paying for ads that don’t work — this episode is for you. I’m diving deep into how to market less and still have consistent bookings in your private practice. You’ll learn why client retention matters more than constant marketing, how to improve it ethically, and how to create genuine connection through “surprise and delight” moments that make your clients remember and return to you. This episode is perfect for women in private practice like counsellors, psychologists, social workers, and play therapists  who are ready to stop feeling behind, overwhelmed, or burnt out by endless marketing and start building a business that feels sustainable, aligned, and deeply fulfilling. You’ll walk away understanding how to reduce the pressure on yourself by shifting from constant client chasing to creating memorable experiences that naturally support long-term bookings. You’ll also learn the difference between over-delivering and overworking and how to do less while helping your practice thrive. Quick win: Pick one way to “surprise and delight” your clients this week, something small, thoughtful, and aligned with your values (like a check-in message, an unexpected resource, or a thank-you note). Notice how it strengthens your connection and energy. If you’re ready to take your practice from stressful to steady, explore my most popular offers below: Practice Momentum (12-month private coaching & consulting program):👉 https://sales.brooklynstorme.com/momentum/ Booked & Better | Monthly Tools for Private Practice:👉 https://sales.brooklynstorme.com/booked--better/ Website Wellness Check | Get a personalised video review of your therapy website:👉 https://sales.brooklynstorme.com/website-wellness-check-up-aud/ The Ultimate Private Practice | Free Community for Therapists:👉 https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ The Un-Discovery Call | Learn how to structure discovery calls that convert:👉 https://sales.brooklynstorme.com/un-discovery-call/ Create an App for Your Private Practice!👉 https://sales.brooklynstorme.com/bafs/ The Happy Practice Etsy Store | Templates, forms & checklists:👉 https://thehappypractice.etsy.com Subscribe on YouTube for more episodes:👉 https://www.youtube.com/@theprivatepracticecoachprivate practice marketing, therapy business coach, counsellor marketing tips, psychologist business growth, social worker private practice, therapy client retention, how to get more therapy clients, online counselling business, therapist business coach Australia, private practice success, therapist burnout prevention, how to grow private practice, therapy marketing ideas, psychology private practice tips, mental health business mentor, counsellor marketing Australia, therapy website help, get therapy clients consistently, ethical marketing for therapists, business coaching for counsellors