Send us a text Most private practices think they’re doing effective marketing… but the truth? They’re tracking the wrong numbers. In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don’t turn into actual patients and revenue. You’ll learn how to: • Track true ROI (not vanity metrics) • Identify where your patients are actually coming from • Calculate the cost to acquire a real cli...
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Send us a text Most private practices think they’re doing effective marketing… but the truth? They’re tracking the wrong numbers. In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don’t turn into actual patients and revenue. You’ll learn how to: • Track true ROI (not vanity metrics) • Identify where your patients are actually coming from • Calculate the cost to acquire a real cli...
Measuring Financial Performance Mid-Year & Forecasting For The Future
Private Practice Survival Guide
36 minutes
1 month ago
Measuring Financial Performance Mid-Year & Forecasting For The Future
Send us a text This episode of the Private Practice Survival Guide breaks down a practical, mid-year playbook for measuring financial performance and forecasting for the future in private healthcare practices. Brandon clarifies core terms—Look-Back Analysis (retrospective KPI and revenue review), Forecasting (time-series, regression, probability ranges grounded in historical data), and Projections (scenario planning for new services/locations without prior data)—and shows how they interlock t...
Private Practice Survival Guide
Send us a text Most private practices think they’re doing effective marketing… but the truth? They’re tracking the wrong numbers. In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don’t turn into actual patients and revenue. You’ll learn how to: • Track true ROI (not vanity metrics) • Identify where your patients are actually coming from • Calculate the cost to acquire a real cli...
