Send us a text Most private practices think they’re doing effective marketing… but the truth? They’re tracking the wrong numbers. In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don’t turn into actual patients and revenue. You’ll learn how to: • Track true ROI (not vanity metrics) • Identify where your patients are actually coming from • Calculate the cost to acquire a real cli...
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Send us a text Most private practices think they’re doing effective marketing… but the truth? They’re tracking the wrong numbers. In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don’t turn into actual patients and revenue. You’ll learn how to: • Track true ROI (not vanity metrics) • Identify where your patients are actually coming from • Calculate the cost to acquire a real cli...
Send us a text In this quick-tip episode, Brandon Seigel breaks down the benefits and limitations of AI in medical billing, highlighting how artificial intelligence can streamline claim accuracy, reduce denials, and automate repetitive tasks while still requiring expert oversight. He emphasizes the importance of checks and balances, clean data, and payer compliance to avoid costly errors, noting that while AI can replace 50–70% of processes today, it cannot fully substitute human expertise. F...
Private Practice Survival Guide
Send us a text Most private practices think they’re doing effective marketing… but the truth? They’re tracking the wrong numbers. In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don’t turn into actual patients and revenue. You’ll learn how to: • Track true ROI (not vanity metrics) • Identify where your patients are actually coming from • Calculate the cost to acquire a real cli...
