Step 3. PROACTIVE Internal and Market Research Is it time to determine if yours and your teams personal values and purpose align with your brand? Here’s a little insight into a top down view of how this is achieved when building a brand on purpose using our PROACTIVE methodology. Workshopping with your team on your personal values and purpose can help align your key stake holders to your organisational values and purpose. Performing this task at the beginning of a marketing campaign / brand building exercise, builds a strong foundation from which you can leverage the energy of your organisations culture. Seth Godin said "Culture is Strategy" but what is the origin of culture? Values, inspire purpose, purpose, inspires actions, actions, inspire culture and of course, culture is strategy. Now that you understand the top down view of what's required to build a brand on purpose the next step is to make the workshop happen. But for now. We hope you enjoy this video. #purpose #brand #strategy #marketingstrategy #memedia