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Process Transformers
SAP SE
40 episodes
1 week ago
​​Enterprise generative AI meets business process transformation - a podcast hosted by subject matter experts within SAP Signavio.
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All content for Process Transformers is the property of SAP SE and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
​​Enterprise generative AI meets business process transformation - a podcast hosted by subject matter experts within SAP Signavio.
Show more...
Technology
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Episode 26: Noisy Funnels, Real Signals – AI’s True Impact on B2B Sales and Marketing
Process Transformers
36 minutes 23 seconds
6 months ago
Episode 26: Noisy Funnels, Real Signals – AI’s True Impact on B2B Sales and Marketing

In this episode, Matt Heinz demystifies the real-world applications of AI, emphasizing its role in augmenting human effort rather than replacing it.

Discover how AI is used today to streamline operations and boost productivity in marketing and sales, and explore what the future holds as AI technologies evolve. Perfect for professionals seeking to integrate AI into their strategies effectively.

Let’s dive right in!

Matt Heinz - President of Heinz Marketing and the host of Sales Pipeline Radio

Guest: Matt Heinz

President of Heinz Marketing and the host of Sales Pipeline Radio

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humour, but his actionable and motivating takeaways.

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Lukas N. P. Egger. - Head of the Innovation Office & Strategic Projects team at SAP Signavio

Host: Lukas N. P. Egger

Head of the Innovation Office & Strategic Projects team at SAP Signavio

Lukas leads a team of experts, steering innovation projects. His approach blends a strong technical understanding with a keen eye for product discovery and digital transformation. Lukas regularly contributes to discussions and panels, sharing his perspectives on AI, the digital zeitgeist, and philosophy. Lukas funded multiple startups, published a humorous philosophy book, and received silver screen quotation for special effects work for an animated movie.

If you want to learn more about:

  • Our guest: Matt Heinz | LinkedIn, Matt Heinz | X
  • Heinz Marketing
  • SAP Signavio: https://www.signavio.com

If you have questions or comments, email: processtransformers@sap.com

Additional downloads:

  • Download transcript as PDF file

Process Transformers
​​Enterprise generative AI meets business process transformation - a podcast hosted by subject matter experts within SAP Signavio.