Send us a text Welcome to another brisk Talk in Ten recorded live at this year's Productized conference. In this episode, Phil Hornby (founder of For Product People) explains why empowerment in product teams really means the ability to make decisions that stick — and how to raise the quality of those decisions. Key topics discussed: What a "high-quality decision" is and why it’s distinct from a "good outcome."Evidence-informed decision making: combining quantitative data, qualitative insight...
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Send us a text Welcome to another brisk Talk in Ten recorded live at this year's Productized conference. In this episode, Phil Hornby (founder of For Product People) explains why empowerment in product teams really means the ability to make decisions that stick — and how to raise the quality of those decisions. Key topics discussed: What a "high-quality decision" is and why it’s distinct from a "good outcome."Evidence-informed decision making: combining quantitative data, qualitative insight...
Tobias Lichtenstern: Designing AI Service Experiences: Co-creation, Jobs-to-be-Done & Organisational Impact - Productized 2025 TalkInTen
Product Agility
11 minutes
1 month ago
Tobias Lichtenstern: Designing AI Service Experiences: Co-creation, Jobs-to-be-Done & Organisational Impact - Productized 2025 TalkInTen
Send us a text Live from Productized Lisbon 2025 - Episode Snapshot Productized in Lisbon is a genuinely exceptional conference for product thinkers - energetic, practical and future-focused. We're honoured to partner with Productized for this live series, bringing short, sharp conversations from the workshop floor. In this 10-minute conversation, we talk with Tobi Lichtenstern (Leeep) and Gábor from Bobcats Coding about designing AI service experiences, why co-creation matters, and how desi...
Product Agility
Send us a text Welcome to another brisk Talk in Ten recorded live at this year's Productized conference. In this episode, Phil Hornby (founder of For Product People) explains why empowerment in product teams really means the ability to make decisions that stick — and how to raise the quality of those decisions. Key topics discussed: What a "high-quality decision" is and why it’s distinct from a "good outcome."Evidence-informed decision making: combining quantitative data, qualitative insight...
