
If you’ve ever opened Netflix and instantly found the right show — or hit play on a Spotify playlist that felt designed for you — you’ve seen AI at its best: discovery and personalization.
In this episode of Product Bakar, we break down how AI transforms the way users discover products, content, and experiences. From collaborative filtering and contextual recommendations to the rise of generative personalization, we explore practical frameworks PMs can use to design smarter, more intuitive products.
We also tackle the big challenge: How do you personalize without creeping users out?
You’ll learn how to build transparency, trust, and control into the experience — and why great personalization should feel like a service, not surveillance.
Perfect for Product Managers, founders, designers, and anyone building AI-first experiences.
Keywords: AI personalization, product discovery, product management, recommender systems, user experience, generative AI, contextual AI, PM podcast, AI in product management.