#37 Synthetic Users & AI-Driven UX Research: The Future of Product Discovery

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Product Bakar

Rishikesh Kankal

42 episodes

6 days ago

Everything about and around the product. The world is like a canvas and there are artists who paint it by creating products that simply change the way we do things. The process is fascinating and the creators of it are amazing. Come with me and be the part of the journey of just waiting for some moment and admire the people who make the product, understand how it is made, see how people use it and so many more things. This is my journey of learning and I want to share it with the world. Got feedback send it to rishikesh@productbakar.com

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#37 Synthetic Users & AI-Driven UX Research: The Future of Product Discovery

Product Bakar

4 minutes

3 weeks ago

#37 Synthetic Users & AI-Driven UX Research: The Future of Product Discovery

Getting real users for interviews is hard. AI is changing that.

In this episode, we break down how synthetic users and AI-driven UX research are reshaping product discovery. Learn how PMs and designers can instantly test flows, simulate edge cases, and accelerate insights — without waiting weeks for recruitment.

But we also unpack the limits: bias, false confidence, and why humans can’t be replaced.

If you’re building in AI or pushing for faster discovery, this episode is a must-listen.

Keywords (SEO): synthetic users, AI UX research, AI in product management, UX automation, user research at scale, product discovery, AI personas, PM AI workflow, synthetic testing, AI product tools