"Product Direction" book review/ discussion with author Nacho Bassino and Product Managers

Some of the questions covered:

• Marketplaces have different personas with different (sometimes conflicting) interests (e.g., sellers, buyers, the platform itself). In your opinion how is the best way to set-up KPIs/outcomes? Also, should we try to have a roadmap for each segment?
• How do you run the competitive analysis to define the strategy for a feature as a product case?
• What tips do you have for teams setting OKRs for the first time so not having historical data on how much they could improve a metric?

All questions submitted here: https://productbookclub.com/book/product-direction

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